Escalator Handrail Advertising distribution licenses now available in Middle East

Escalated Advertising, has announced it is offering distribution licenses to existing out of home media companies for their Escalator Handrail Media technology.

Escalated Advertising is an Australian based film manufacturing, printing and advertising sales company who manufacture and market Escalator Handrail Media.

Approved distributors sell, install and manage Escalator Handrail Media within designated territories.

Escalator Handrail Media enables advertising, branding and decorative communication to be easily applied to existing escalator handrails at some of the world’s busiest places including: airports, train stations, shopping centres, and any other location with escalators.

Escalator handrail advertising can generate significant new revenues for outdoor companies, as well as assisting their clients achieve their marketing goals.

Escalator Handrail Media has proven to be a great success in Australia, increasing sales by over 19% (Vodafone 2007) and store traffic by more than 38% (Sushi Roll 2008).

Advertising on escalator handrails offers significant advantages over traditional outdoor media, predominantly:
- 30 seconds exposure to a captive audience.
- 60 meters of hands on advertising which is often unavoidable.
- Reaches mass audiences, at targeted locations, close to the point of purchase.

Escalated Advertising is seeking distribution partners throughout the Middle East.

‘We are very excited to introduce the product to the Middle East.’ says Paul Rogash - Escalated Advertising’s Sales Manager.

He added: ‘The Middle East has a history of innovative and larger than life outdoor advertisements. The media will be extremely popular, especially within the major shopping malls and airports within the region.’

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This entry was posted on Monday, July 21st, 2008 at 7:54 am and is filed under Announcements. Stay updated with the latest advertising, media, marketing and PR news from the Middle East through the RSS 2.0 feed!

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