Lightspeed reveals they are behind the intriguing ‘Do More’ advertising campaign
After being mysteriously invited to ‘Do More’, Bahraini citizens across the Kingdom will be asked to ‘Live More’ as Lightspeed, Bahrain’s first alternative fixed-line telecommunications operator, reveals that it has been behind the week long advertising campaign that has had citizens scratching their heads.
The one week ‘Do More’ teaser campaign, splashed across lamp posts and billboards throughout the Kingdom, has been replaced by a new series of advertisements under the ‘Live More’ slogan.
In total, there will be five executions of the advertisement that will ask the general public to ‘Share’, ‘Play’, ‘Listen’, ‘Laugh’ and ultimately ‘Live More’.
As Sheikh Abdullah Al Khalifa, CEO of Lightspeed, confirms, ‘This is the start of a very exciting period for Lightspeed’s customers. The ‘Live More’ campaign has been devised specifically to herald the introduction of a range of new and upgraded products.
‘Not only will there be an enhanced internet and voice services offer, but we will also be unveiling a unique and innovative product.
The ‘Live More’ campaign promotes Lightspeed’s unique dual play (Internet & Voice) services. This offer is enabled, thanks to the Livebox ADSL from Orange, which is exclusively distributed by Lightspeed , that will really ensure our customers can ‘Live More’.
‘Of course, as with any good teaser campaign, you are going to have to wait just a little longer to discover what these offers are, but I can assure you that it will be worth the wait.’
Lightspeed confirmed that full details of the new offers will be revealed on Sunday 8th June.
Tags: Lightspeed, Sheikh Abdullah Al Khalifa
This entry was posted on Tuesday, June 3rd, 2008 at 5:37 am and is filed under Ad Campaigns. Stay updated with the latest advertising, media, marketing and PR news from the Middle East through the RSS 2.0 feed!
