Pepsi unfolds ‘Sea of Stars’ campaign

On the occasion of launching the Sea of Stars campaign, which is sweeping over the Lebanese territory, Pepsi held an exquisite gala dinner in Beirut inviting all customers and key stakeholders from around the Middle East and North Africa to attend this special event.

The aim of the event is to introduce the Sea of Stars campaign, which is gathering five exceptional stars from the region to present a one of a kind show.

The gala event was held at Mandaloun restaurant in Beirut in the presence of the Sea of Stars’ major celebrities: Haifa Wehbe, Wael Kfoury, Carole Samha, Ahmad El Cherif and Ruwaida Al Mahrouqi.

The gala dinner was animated by presenter Tony Baroud in a charming and magical atmosphere. The guests and the stars arrived in a limousine and were welcomed by a crowd of paparazzi on the blue carpet, which reflects Pepsi’s official color.The stars performed live the best of their songs in a mesmerizing show of illusionism.

During the event, Saad Abed Al Latif, President of PepsiCo International, MEA region, thanked Pepsi’s partners for their continuous efforts in maintaining the leading position of the brand in the region and wished everyone all the best for their future projects.

The Sea of Stars campaign is now introducing the stars’ best performances embodied in the TV commercials. The campaign will be gathering all five stars in a musical movie that is going to be filmed in Lebanon and is going to be an exceptional form of entertainment.

Pepsi always strives to present its fans and audiences with outstanding performances as part of its commitment to bring unique entertainment through its major platforms of sports and music and this time Pepsi is delivering unexpected excitement.

Tags: Ahmad El Cherif, Carole Samha, Haifa Wehbe, Pepsi, Ruwaida Al Mahrouqi, Saad Abed Al Latif, Sea of Stars, Wael Kfoury

Lightspeed reveals they are behind the intriguing ‘Do More’ advertising campaign

After being mysteriously invited to ‘Do More’, Bahraini citizens across the Kingdom will be asked to ‘Live More’ as Lightspeed, Bahrain’s first alternative fixed-line telecommunications operator, reveals that it has been behind the week long advertising campaign that has had citizens scratching their heads.

The one week ‘Do More’ teaser campaign, splashed across lamp posts and billboards throughout the Kingdom, has been replaced by a new series of advertisements under the ‘Live More’ slogan.

In total, there will be five executions of the advertisement that will ask the general public to ‘Share’, ‘Play’, ‘Listen’, ‘Laugh’ and ultimately ‘Live More’.

As Sheikh Abdullah Al Khalifa, CEO of Lightspeed, confirms, ‘This is the start of a very exciting period for Lightspeed’s customers. The ‘Live More’ campaign has been devised specifically to herald the introduction of a range of new and upgraded products.

‘Not only will there be an enhanced internet and voice services offer, but we will also be unveiling a unique and innovative product.

The ‘Live More’ campaign promotes Lightspeed’s unique dual play (Internet & Voice) services. This offer is enabled, thanks to the Livebox ADSL from Orange, which is exclusively distributed by Lightspeed , that will really ensure our customers can ‘Live More’.

‘Of course, as with any good teaser campaign, you are going to have to wait just a little longer to discover what these offers are, but I can assure you that it will be worth the wait.’

Lightspeed confirmed that full details of the new offers will be revealed on Sunday 8th June.

Tags: Lightspeed, Sheikh Abdullah Al Khalifa