Nissan has launched a new social campaign highlighting some of the safety features available in the new Note hatchback. The campaign, which was created TBWA G1 & DAN Paris, revolves around a virtual test drive that turns into a car chase involving you. While driving the Note, a runaway bride, or a groom in case you were a female, stops you and ask you to help her runaway, which gets you into a car chase with the family.
The interesting part is how they used some of your Facebook properties in the video, like your profile picture, and profiles of friends from the opposite sex. You can experience the campaign here: http://live.nissan.eu/gb-en/future-today/new-note
TO HAVE AND TO DRIVE, FOR BETTER OR FOR WORSE.
Advertising Agency: TBWA G1 & DAN, Paris, France
Client management: Gareth Dunsmore, Arnaud Charpentier, Michel Fromentin
Agency account management: Ewan Veitch, Thomas Codet, Aurélie Crespo, Bastien Demnard, Thomas Schneider, Hafida Derouiche, Nathia Kisovec
Pan-European Executive Creative Director: Rudi Anggono
Digital Creative Director: Franck Botbol
Art Directors: Kiminori Suzuki, Marianne Fonferrier
Copywriters: Ela Tengirsek, Antoine Colin
Producer: Emilie Prud’homme
Production House: \ELSE
Director: Luc Schurgers / Minivegas
Digital Production: DAN Paris
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer