Nokia Announces Local Availability of Nokia 808 PureView

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41 megapixel smartphone retailed at AED 2,149 at all Nokia Stores

Dubai, UAE, 09 June 2012: Nokia has announced the local availability of the award-winning Nokia 808 PureView, the first smartphone in the world with a 41 megapixel camera. The smartphone which is set to revolutionize high-end mobile imaging is now available across all Nokia Stores and all leading electronic retail outlets at AED 2,149/-.

Since its global launch in February, the Nokia 808 PureView has received multiple awards, including Best Mobile Device at Mobile World Congress 2012, as well as an award for Best Imaging Innovation for 2012 from the Technical Image Press Association (TIPA).

“Nokia 808 PureView has completely revolutionised imaging performance for the whole smartphone industry – and Nokia is not stopping here,” said Vithesh Reddy, General Manager, Nokia Lower Gulf. “We are delighted to launch Nokia 808 PureView in UAE, which is a testament to Nokia’s commitment to delivering innovative mobile phone products for consumers and to imaging enthusiasts in the region.”

The Nokia 808 PureView uses a new technology originating from satellite imaging called Pixel Oversampling and combines Carl Zeiss’ exclusive optics and Nokia’s advanced algorithms, which combined will offer an unprecedented high-end imaging experience in a smartphone.

Nokia 808 PureView

The smartphone features a large, high-resolution 41 megapixel sensor with high-performance Carl Zeiss optics and new pixel oversampling technology. At standard resolutions (2/3, 5 and 8 megapixels), this means the ability to zoom without loss of clarity and capture seven pixels of information, condensing into one pixel for the sharpest images imaginable.

At full resolution, it means the ability to capture an image, then zoom, reframe, crop and resize afterwards to expose previously unseen levels of details. The camera offers unprecedented performance in low-light shots, thanks to the pixel oversampling technology and amazing sensor that captures five times the amount of light. With superior low-light performance and the ability to save in compact file sizes for sharing in social networks, email and MMS, the Nokia 808 PureView smartphone makes it possible for anyone to capture professional looking images in any condition, and view it on any device.

Nokia 808 PureView

The Nokia 808 PureView also includes full HD 1080p video recording and playback with 4X lossless zoom and the world’s first use of Nokia Rich Recording. Rich Recording enables audio recording at CD-like levels of quality, previously only possible with external microphones. The Nokia 808 PureView also features exclusive Dolby Headphone technology, transforming stereo content into a personal surround sound experience over any headphones and Dolby Digital Plus for 5.1 channel surround sound playback.

In addition to the revolutionary experience offered by the Nokia 808 PureView, a variety of imaging mobile applications are available on Nokia store (www.store.nokia.com) to enhance the overall user experience, including:

GetMeRated: An app where instant feedback about pictures posted can be received. By using this app, users can ask questions through photos, comment, rate, vote and share photos and at the same time register with Facebook and twitter accounts.

Vimeo: A community of creative people who are passionate about sharing the videos they make. This app offers users a platform where they can upload, manage, and watch videos from anywhere. They can also browse great videos that match their interests and get inspired by them. The app also gives users stats on plays, likes, and comments related to their videos.

Nokia 808 PureView

Pikchur: In two simple steps, this app allows users to easily upload their photos and videos to their social networks. By using this app, users can quickly upload their photos, view photo streams and comments of their friends and search for photos and videos using keywords.

About Nokia
At Nokia, we are committed to connecting people. We combine advanced technology with personalized services that enable people to stay close to what matters to them. Every day, more than 1.3 billion people connect to one another with a Nokia device – from mobile phones to advanced smartphones and high-performance mobile computers. Nokia’s NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally. This Nokia press release and other news are available at http://press.nokia.com.

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