OMD leads media networks in the 2014 Effie Index

Network ranks first for producing effective work, both globally and in MENA

Dubai, April 28, 2015 – The fifth annual Effie Effectiveness Index has placed OMD on top of media networks in both MENA and across the world. The global and regional rankings are based on the finalist and winner data from all the Effie Award competitions of 2014 and serve to measure agency effectiveness in driving real business results for their clients. This year marks the fifth consecutive year that the global media network has achieved this ranking.

Based on last year’s scoring, OMD ranks first globally in the Most Effective Agency Network list with a total of 508 points, while the MENA office has tied for the top spot of individual networks in the region with a total of 94 points. OMD MENA won seven awards at the 2014 Effie MENA Awards, the most by any media network in the competition. The top ranking in the Effie Index is the latest in a series of global recognitions since the start of the year. OMD was earlier named Adweek’s Global Media Agency of the Year as well as the Gunn Report’s Global Agency Network of the Year.

“We are proud to share this recognition with our colleagues across the network as well as our clients, who allow us to always aim higher with their campaigns. Effectiveness is exactly was OMD is built for so this accolade means a lot to us,” said Elie Khouri, CEO of Omnicom Media Group MENA, the holding group of OMD MENA. “More than ever, OMD is committed to designing impactful marketing campaigns that deliver stronger business results. Collaboration, advanced analytics and smarter ideas empower our people to deliver this, day-in, day-out.”

About OMD:
OMD, a global media network part of the Omnicom Media Group, is the largest and most innovative media marketing company in the world, with more than 10,000 employees in 100 markets serving many of the most successful and well-known global brands. The Gunn Report for Media has rated it as the Most Creative Media Agency for an unprecedented nine consecutive years. Named Media Agency of the Year by Campaign Middle East in 2011, 2013 and 2014, it has also received several global accolades, including the title of Adweek’s Global Media Agency of the Year in both 2013 and 2014, and Agency Network of the Year at the M&M Global Awards 2014. OMD MENA also led the Effectiveness Index in the region, produced by WARC and Effie Worldwide in both 2011 and 2012. In 2014 and 2015, the Great Place To Work Institute named it the third best employer in the UAE, along with the rest of the Omnicom Media Group MENA agencies.

www.omd.com