OMD Tops Cannes Media Winners List

Most awarded three years in a row with Media Agency of the Year and 10 Media Lions

Dubai, July 1, 2013 – At the 2013 Cannes Lions International Festival of Creativity, OMD Worldwide captured the Media Agency of the Year title for OMD Australia and a total of 10 Media Lions. The Omnicom Media Group network became the most awarded media network for the third year in a row.

OMD Australia took two Gold Lions for its “McDonald’s Becomes Macca’s” and “Track My Macca’s” campaign for McDonald’s Restaurants, as well as a Silver Lion for the “McDonald’s Becomes Macca’s” campaign.

The agency’s work for McDonald’s also won a further two Silver Media Lions, from Denmark and Hong Kong, and two Bronze ones, from Spain and Russia. OMD’s work for PepsiCo won two Media Lions, one Silver (UK) and one Bronze (China). OMD Wellington won a Bronze Media Lion for its work for the New Zealand Transport Agency.

A day earlier, Manning Gottlieb OMD, together with Adam & Eve DDB, received a Gold Creative Effectiveness for its work on John Lewis over the past three years.

“As advances in technology and the new economics of marketing combine to continually raise the bar on the standards by which innovation and effectiveness are measured, this latest recognition from OMD’s peers in the global media community stands as proof that our agencies are not only consistently meeting these new standards, we are consistently exceeding them,” said Mainardo de Nardis, CEO of OMD Worldwide. “We’re proud to accept this recognition on behalf of the many wonderfully talented people across our network who champion innovative ideas, as well as the OMD clients who encourage and motivate us to continually set the bar higher.”

“This stunning performance validates the findings of the Gunn Report for Media, which has ranked OMD as the world’s most creative agency ever since it was launched in 2004,” added Shadi Kandil, CEO of OMD MENA. “The wins in Cannes show that this creativity is expressed across the globe as it is part of our DNA. Over the years, our offices in the region have demonstrated this creativity is strong here too, thanks to a focus on delivering ideas that work.”

About OMD Worldwide:
OMD Worldwide is a leading global media communications agency, with more than 8,000 employees across 100 countries serving the world’s high-profile brands. OMD provides a range of services globally including communications strategy, media planning and buying, digital execution, content creation, entertainment marketing, sponsorship and brand analytics. OMD is recognized for its global footprint, strategic integration and creative innovation. It has been acknowledged as the Most Creative Media Agency by The Gunn Report for an unprecedented seven consecutive times; Adweek’s Global Media Agency of the Year for 2008, 2009 and 2011; and as Media Agency of the Year by Advertising Age in 2002, 2005, 2009 and 2011. OMD Worldwide is a unit of Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC)

www.omd.com