Pathfinders with your Breakfast Cereal

Special K promotion tastes good to Nissan customers

Dubai, UAE: November 05, 2014 – Fifteen Nissan Pathfinder vehicles are up for grabs in an exciting competition – and all you have to do is make sure you’re keeping up your quota of Special K cereal for breakfast.

Japanese automaker Nissan has partnered with breakfast cereal giant Kellogg’s for a pan-Middle East scratch and win competition where everyone’s a winner.

In addition to the award-winning Pathfinders on offer, everyone who takes part in the competition can download from Kellogg’s’ website a two-week diet programme centered on Special K, one of the most popular – and healthiest – cereals available today. Kellogg’s style bags are also among the prizes. Participants only need to pick up a promotional packet of Special K and scratch accordingly.

Katib Belkhodja, Brand Manager for SUVs and Crossovers in Nissan Middle East, says: “Nissan and Kellogg’s both represent the quality in our fields so it is a seamless partnership. Special K is about a healthy lifestyle, so is our multi-award-winning pathfinder. Both are leaders.”

Kellogg’s Marketing Manager, Mohamed El Batouti has also hailed the partnership that has resulted in the already- popular competition.

“We are proud to have joined forces with top automaker Nissan, for this exciting contest. Our shared vision and commitment to excellence helped unite us; together, we hope to generate greater awareness of Special K. We are delighted to be offering 15 Nissan Pathfinders to our loyal and new consumers; the generous prize, without a doubt, makes this Special K contest even more special.”

The all-new Pathfinder has enjoyed ultra-high levels of popularity since its launch in 2013 with Pathfinder sales more than doubling for financial year 2013 compared to the previous 12 months. In addition, the model was recently awarded as “Best Midsize SUV of the year” by Automan, the leading automotive magazine in Oman.

October-November was chosen for the promotion because the weather in the region is delightful and people are out socializing at their fashionable best. The promotion aims to complement the season and focus on fitness for customers.

About Nissan Middle East
Nissan Motor Co. Ltd. became the first Japanese car manufacturer to establish a regional Middle East headquarters in June 1994. Nissan operations now cover over 20 countries across the region making it one of the best represented Japanese automotive brands in the Middle East. From its pioneering crossover vehicles and class-leading small cars to the legendary Nissan GT-R and all-conquering SUVs such as the ‘Hero of All Terrain’, Nissan Patrol, Nissan Middle East’s vehicle line-up is one of the broadest and most popular in the region, covering almost every segment of the automotive market.

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