This is an interesting brand association idea done by BBDO Prague for PEPSI during the Euro 2012, the challenge was a battle for the minshare in this important season, specially when your main competitor is the official sponsor of the tournament with a bigger budget that yours, watch this video for more details:
Advertising Agency: Mark/BBDO, Prague, Czech Republic
Creative Director: Andrej Stuk
Art Director: Lubos Vacke
Copywriter: Tomas Novotny
Illustrator: Tomas Kubicek
Digital: RED media
Account Director: Mirka Korbelova
Account Manager: Sarka Sudova
Production: Zuzka Promberger
Film Production: Filmservice
Director: MODS
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer