PHD Explores the Future of Artificial Intelligence with Sir Tim Berners-Lee

Vote to watch the live-stream of this cutting-edge seminar from Cannes

Dubai, May 21, 2015: To mark the launch of its latest book, “Sentience: The coming AI revolution and the implication to marketers”, PHD will bring the inventor of the World Wide Web, Sir Tim Berners-Lee, to discuss the subject on the main stage at the Cannes Lions Festival. The highly anticipated seminar is also in the running for the “Lions Live” competition, where people vote to choose one session per day to be streamed live on the festival’s YouTube channel. This is the very first time that Berners-Lee will discuss his views on artificial intelligence (AI).

The seminar will get festival delegates thinking about the far reaching and incredible potential of AI. This includes the road leading up to it, the risks and opportunities, the implications for marketing and how brands are likely to operate in this new world.

“This will be an exclusive conversation with one of the most momentous inventors of our time, featuring Sir Tim’s views on the topic of AI as well as its impact on technology and society,” commented Elda Choucair, managing director of PHD UAE. “It will be a valuable opportunity for everyone in the region and across the world to get to hear such a legendary innovator of our time. The coming of the AI revolution will also be the agenda of BrainScape, PHD UAE’s annual conference that explores the latest frontiers of the communications industry in the Middle East.”

You can vote for “Sentience: The coming AI revolution”, PHD’s seminar with Sir Tim Berners-Lee, here: http://www.canneslions.com/cannes_lions/partnerships/lions_live/lions_live_voting/.

Voting closes at the end of May 22nd. The session will be presented on the Grand Audi Stage of the Cannes Lions Festival on June 23rd at 11am C.E.S.T.

About PHD:
PHD Worldwide is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. Built on a culture of thought leadership, PHD’s philosophy is “Finding a Better Way.” PHD is one of the world’s fastest growing and most awarded media and communication agencies, with over 3,000 staff working in over 80 offices worldwide.

In the Middle East, it first opened in Dubai in 2005, creating a team for Abu Dhabi in 2008 and opening an office in Riyadh in 2010.  At the end of 2012, PHD was awarded 20 ‘Agency of the Year’ accolades including Adweek’s ‘Global Media Agency of the Year’, while the Cristal Festival named it Media Network of the Year in 2013. Not only has its philosophy of “Finding a Better Way” proved effective for its clients, which include Arla, Bentley, Hyatt, Mashreq Bank, Porsche and SC Johnson, it has also contributed to PHD being named a Great Place to Work in the UAE four years in a row, ranking third in both 2014 and 2015. PHD is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC)

www.phdmedia.com