Product Marketing Manager | Dubai
Our client, an industry leader in imaging products and solutions for the digital home and digital office environments is looking to recruit a Product Marketing Manager.
The company’s comprehensive range of office equipment includes digital imaging devices, digital and analogue copiers, image filing systems, printers and fax machines. For the home environment the range extends to Bubble Jet printers, scanners, cameras (digital, APS and 35mm), video cameras, binoculars and calculators.
Based in Dubai, and reporting to the Marketing Manager you will be involved through the whole product life-cycle. Analyzing the competition, positioning the product, segmenting the market, deciding the channel mix and support strategy for respective line of products for the division. You will be working closely with the division to ensure proper brand management, which includes managing, influencing and supporting the product from conceptualization up to point of sale. You will also carry out market research strategies to identify appropriate channels and evaluate the effectiveness of various marketing plans; prepare reports and analysis for progress, adverse trends and appropriate recommendations, action plans and outcomes.
As the successful candidate you will have strength in languages, English and Arabic or French is a must. Proven experience in developing and managing successful high impact and integrated marketing initiatives that support product and business goals. Demonstrated ability to meet deadlines and successfully manage multiple assignments concurrently. Finally an innovative thinker with good awareness of cultural/fashion/entertainment /public campaigns drives/ trends field communications from strategy to implementation (written & verbal).
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