Promoseven sweeps Dubai Lynx 2008 with 68 awards

Fortune Promoseven swept the regional Cannes Creative Awards – the Dubai Lynx 2008 – walking away with 68 different awards in multiple categories, including second and third in Agency of the Year.

Fortune Promoseven agencies won in TV/Cinema, Print, Outdor, Radio, Direct and Agency of the Year categories.

The wins included a Grand Prix award – which honors the best in breed in each category.

FP7 Dubai and Doha were the leading winners overall in the region, while entries from Beirut, Cairo and Kuwait also took their share of honours at the most prestigious advdertising industry awards in the region.

‘This is a new Promoseven’ beamed Fadi Salameh, President and CEO of the network. ‘We’ve proven to the industry, to our clients and to ourselves that we are a leading, a winning creative force.’ he added.

The massive Promoseven contingent at the awards ceremony held at the Dubai Convention Centre couldn’t stop cheering as the winning teams kept going on to the stage time after time. At one point, the guest MC asked them to ‘might as well pull up a chair and just stay on stage’.

‘Our work has always been solid. There are numerous campaigns we work on every day that we didn’t enter, that are winners in their own right’ Fadi Salameh added.

‘This is just the beginning of a journey for us, as more and more, the creative standards are raised in the region, and each and every client, every brand will gain from a breed of new creative people who constantly deliver the best there is out there’ he said.

Fortune Promoseven agencies picked up one Grand Prix (which went to FP7 Doha), 22 Golds, and a huge amount of silver and bronze awards.

Azmi Yafi, CEO of Dubai operations said ‘We have every reason today to stand creatively proud, and would like, once more, to extend the warmest congratulations to the creative teams and the entire agency for this success. The bar has been raised. It will be a tougher job next time… I think we’re going to have fun…Onwards and upwards!’.