Ras2Ras.com launches 'competition' portal for the Middle East
Ras2Ras.com has launched a portal for the Middle East that offers a powerful platform for users to compare any two objects head-to-head.
Are you facing a hard time in deciding: Etisalat or DU, BMW or Lexus, Dubai or Qatar, Manchester United or Barcelona? Post your battle, and let the community help you decide. Ras2Ras allows visitors to state their opinion by voting and engaging in comments discussion.
Amad Almsaodi, President, says: ‘The region has seen a tremendous growth in competition; however, consumers do not have enough tools that can help them compare companies, products, or services. Ras2ras.com provides a platform that can help them compare and take decisions based on social generated content. It can also enable businesses to post battles between product features to measure the consumers preference. There are unlimited ways in which this platform can be used.’
The Middle East internet market has been suffering from the lack of innovation due to the reliance on global websites that merely offer Arabic interfaces. ‘We brought an innovative idea, and built it specifically for our local market. Once we achieve success in the Middle East, we will launch our global English version. We are really excited to be amongst the first movers into the region’s Web 2.0 market, and we are looking forward to our competitors, because competition is healthy’, said Marketing and Operations Manager, Mohamed Hareth.
The ability to create video battles using YouTube.com is expected to attract many users. Sports Enthusiasts, Technology Gurus, and Entertainment Fans will find heaven in Ras2Ras.com. ‘We have used bleeding edge technologies to develop this project: Sharing was a high priority for us, so we teamed up with Add This to allow sharing battles on all top web platforms – Google, Facebook, Hi5, Myspace, etc. Tags and Tag Clouds were used to annotate content for accessibility and Search Engine Optimization, and AJAX was used to ensure better usability and faster loading.’ said Development Manager, Mohamed Redwan.
The first mover advantage combined with the company’s innovative approach assures the market that more features are on the way. Amad Almsaodi is promising more to come: ‘We are not afraid of competition, we know that clones are common in the Middle East, but by the time another company catches up, we will be offering something new. Our key to success is innovation!’
Bold Statement, yet the first release of this website brought a lot of unique ideas which proves the company’s commitment to innovation.
