Regional Stage at Dubai Lynx focuses on creativity from around MENA

Zee3 Mawhbtak, Temsa7, Tonic Communications, Dentsu Aegis Network and Roshan Telecom are among those that will take to the stage

24 February 2016 – After a successful debut at Dubai Lynx 2015, Arabic Day this year progresses to a full three day programme on the new Regional Stage. With two days of talks in Arabic, including simultaneous translation into English, and one day in English, the stage plays host to a wide breadth of content from around the MENA region.

Often referred to as the “world’s crossroads”, the region’s cultural influences are diverse and steeped in a rich heritage. Reflecting this, the seminars, ranging from countries including Saudi Arabia, UAE, Egypt, Yemen, Jordan, Iraq, Iran and Afghanistan, focus on the creative thinking pushing the boundaries and explore what the future holds for the region.

Shining a spotlight on breakthrough ideas coming from MENA, the team behind Zee3 Mawhbtak focus on how the online show uncovered hidden musical talent from Egypt’s developing communities in the form of a travelling singing booth. While, Alaa Yoosef takes a further dive into digital entertainment in the region and shares how Temsa7, a Saudi YouTube alligator sensation, has led to an upsurge in popularity for unconventional cultural storytelling. His Telfaz11 community has had an impact on influencing social trends along with evolving the online video entertainment scene within the country.

In Dentsu Aegis Network’s session, Benham Karami of Carat – ICA takes to the stage to explore the opportunities for new players in the Iranian market. As the second largest economy in the Middle East, the country is beginning to see huge changes in consumption, led by tech savvy and well-educated consumers after lifting sanctions. While, in a highly competitive Afghanistan market, Tonic Communications and Roshan Telecom examine how pursuing excellence in innovation and creativity along with a social goal catapulted them to number one.

The full line-up can be found online at www.dubailynx.com along with details of how to register and attend. Content at Dubai Lynx will take place across three days from 6-8 March 2016, finishing with the Dubai Lynx Awards Ceremony on 9 March.

The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa
Presented by Lions Festivals together with their regional partners, Motivate, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 10th Dubai Lynx will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Academies, The Young Lynx Competitions and Networking evenings are amongst the events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated, Creative Effectiveness and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region. www.dubailynx.com

About Lions Festivals
Lions Festivals is the organiser of international and regional festivals of creativity in communications, including its flagship event, Cannes Lions International Festival of Creativity, Lions Health, Lions Innovation, Lions Entertainment and eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity and the Asian Marketing Effectiveness & Strategy Awards. www.lionsfestivals.com.

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About Motivate
Motivate is the Middle East’s leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications. In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. http://www.motivatepublishing.com/.