Research in Motion launches the new BlackBerry Curve 9360 smartphone in Egypt

Research In Motion (RIM) announced that the BlackBerry Curve 9360 is now available in Egypt from authorized partners, including Etisalat Misr, Mobinil and Vodafone Egypt. The BlackBerry Curve 9360 delivers the world’s best mobile communications and social experiences with a highly refined and integrated suite of phone, email, messaging and social apps to keep users connected and productive throughout the day.

Robert Bose, Managing Director at RIM, commented, “The new BlackBerry Curve 9360 is a stunning, easy-to-use smartphone that will appeal to customers who want to stay socially connected. The Curve family of smartphones has been a real hit in the market and we expect the new BlackBerry Curve 9360 to be well received by new customers as well as existing BlackBerry Curve users looking to upgrade.”

The new BlackBerry Curve smartphone is slim, stylish and simply beautiful. It is ergonomically designed with a comfortable and iconic keyboard for fast, accurate typing and an optical trackpad for easy, one-handed navigation. GPS and Wi-Fi support are also included, as well as a 5MP camera with flash and video recording so that memories can be captured and instantly shared with social contacts. The microSD/SDHC slot supports up to 32 GB memory cards for additional media storage.

In addition to supporting the new BlackBerry 7 OS, the BlackBerry Curve 9360 smartphone features a range of powerful hardware enhancements including an upgraded processor and display, more memory, and built-in support for NFC (Near Field Communications), a new technology that is enabling many exciting capabilities, including the ability to make mobile payments, pair accessories or read SmartPoster tags with a simple tap of the smartphone.

Mr. Ashraf Halim, VP Commercial, Mobinil said: “We are very proud to bring another unique product to market: the new BlackBerry Curve 9360. This smart and easy-to-use phone, with its very elegant and slim appearance, will succeed in attracting customers, who are looking for communications and social experiences at their best.”

Mr. Hatem Dowidar, CEO of Vodafone Egypt, said: “Our partnership with RIM focuses on the exchange of experience, in order to offer our customers the latest technologies and services and assure their satisfaction. Therefore, we always strive to provide the finest devices to our BlackBerry smartphone users, who represent a large segment of smartphone users. Today, we are offering the BlackBerry Curve 9360 we believe its enhanced performance and new BlackBerry 7 operating system will meet the aspirations of our customers.”

Mr. Sherif Amin, Director of Product and Services, Etisalat Misr, said: “Our company is very happy to be offering yet another great BlackBerry smartphone to our customers. The slim and stylish BlackBerry Curve 9360, with its powerful new operating system, is sure to find success amongst our customers. We are always committed to provide our customers with the best and latest in technologies.”

BlackBerry 7 introduces a next generation BlackBerry browser which combines the dramatically improved performance of the advanced WebKit browser engine with the hardware enhancements in the new BlackBerry Curve 9360 smartphone to deliver a significantly faster, more fluid web browsing experience. Additional enhancements to this next generation, BlackBerry browser have also enabled smoother navigation and optimized HTML5 performance for incredible gaming and video experiences.

The latest release of BBM (BlackBerry Messenger) is pre-loaded and now extends the real time BBM experience to a range of other apps, allowing users to easily interact with each other from within the ‘BBM connected’ app.

The updated Social Feeds (2.0) app has been extended to allow users to post updates to multiple social applications simultaneously and capture updates from news sources (RSS), social apps and instant messaging apps all in one consolidated view.

The new Facebook for BlackBerry smartphones (2.0) app introduces features like Facebook chat and BBM integration that makes it easier for users to connect with their Facebook friends in real time utilizing push notifications. Twitter for BlackBerry smartphones also delivers a deeply integrated experience, including real time push notifications and integration with the Social Feeds app.