SAO PAULO, June 25, 2015 – Iconic figure of the French Riviera, Pascaline Benito circulated by major events in the region for more than three decades, she used to always be wearing costumed leopard clothes and accompanied by her daughter. She died last Friday from complications of a heart attack at a hospital in Lille, a nearby city.
The famous woman-panther, as she was known in the Côte D’Azur, was a major symbol of the advertisement festival. So much that Roger Hatchuel, who ran the festival for a long time, always courted her appropriately, inviting her to all events and booking her a place of honor.
In Benito’s honor the revista.st created an opportunity ad. The piece brings a jaguar paw with an angel halo and the caption “Tribute from revista.st, which has always been present in the world’s greatest communication festival, Cannes Lions International Festival of Creativity”. Creation signed by Demer Rios and Tiago Ribeiro “Tito”.
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer