Dubai, June 11, 2013 – Nokia and Warner Bros. Pictures have teamed up for a global co-marketing partnership with this summer’s eagerly anticipated, Man of Steel from Warner Bros. Pictures and Legendary Pictures, and Nokia’s imaging powerhouse the Nokia Lumia 720.
The association is aimed at bringing the Superman franchise even closer to movie enthusiasts through a number of touch points on air, digital, retail, theatre, mobile app and through exclusive Man of Steel content, including merchandise.
The Nokia Lumia 720 is the latest in the Nokia Lumia smartphone range in the Middle East. Like the Man of Steel, it boasts its own remarkable powers with its sleek and stylish form and best in class imaging capabilities.
Superman fans have even more to celebrate with the partnership bringing a collection of exciting content. These include an immersive Man of Steel app, exclusive to Nokia Lumia Windows 8 smartphones, and the chance to win tickets to the movie premiere.
“Nokia’s exclusive app and content for Zack Snyder’s fresh take on a loved classic provides fans around the world with the perfect opportunity to connect with The Man of Steel through Nokia Lumia- the perfect smartphone for powerful imaging and entertainment,” said Sally Hamandi, Communications Manager, Nokia Middle East.
Through the partnership, fans will have access to:
• Official Man of Steel Hub: visit www.Nokia.com/ManofSteel for a collection of exclusive content including: digital comics, video content, and images. The site will also host a photography challenge, giving fans the chance to win tickets to the film’s world premiere in New York, along with limited edition, official memorabilia.
• Man of Steel Mobile Application: Fans can bring Superman to life with the official Man of Steel app, exclusive to Nokia Lumia Windows Phone 8. With an interactive challenge, mobile personalization content, official Superman Digital Comics from DC Comics.
• Man of Steel Limited Edition Accessories: Fans will have the chance to get their hands on limited Lumia 720 Man of Steel phone edition along with covers for the Nokia Lumia920 and Lumia720
For more information on what’s happening, please visit: www.nokia.com/manofsteel
