Senior Market Planning Manager– Mobile | du telecom Dubai
–> JOB PURPOSE:
- To lead the fixed line Market Planning area, responsible for the delivery of the yearly marketing plan, product roadmap, as well as subscribers and revenue forecast.
–>PRINCIPAL ACCOUNTABILITIES / KEY RESULT AREAS:
- Deliver subscriber and revenue forecast. Provide targets to the product and segment teams.
- Deliver the Budget and operational forecast on a monthly basis. Align with Corporate Strategy and communicate to the different business units.
- Assist in developing and monitoring the KPIs for the business units.
- Deliver the yearly Marketing Plan the mobile areas for both the Enterprise and Consumer Markets.
- Drive the implementation of the Marketing Plan. Ensure cross-functional consistency and effective communication to Sales & Customer Care.
- Compile and assess the product roadmap with regard to revenues and subscriber targets. Communicate to Technology and monitor its implementation.
- Track the progress of inter-departmental key marketing projects, and ensure their timely delivery, market based on the Product Launch Management Process (PLMP), to the mobile customers.
- Review and validate the commercial assessment of new products & propositions including business cases.
- Track global best practices in marketing processes and input into rationalising existing ones
- Manage all initiatives initiated by the marketing team related to organizational and planning development.
KNOWLEDGE, SKILLS, EXPERIENCE AND COMPETENCIES:
–>KNOWLEDGE AND EXPERIENCE:
- 10+ years of relevant experience
- Sound understanding of the Telco market with specific knowledge of the mobile business (Enterprise, Consumers).
- Proven experience of working closely with segments and product teams in all aspects of modeling and forecasting
- Managerial experience with teams of similar size and scope
- Academic qualification (Marketing, Finance)
- Exposure to various markets with regional experience preferable
–>CORE COMPETENCIES
- Customer Focus
- Leadership and ability to develop others
- Commercial and business acumen
- Strong communication and organisation skills
- Problem solving and lateral thinking
- Knowledge of the Arabic language preferred.
–>QUALIFICATION:
Bachelor degree in a relevant field.
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