Children’s Imagination is one of the things that fascinate me the most, the stories they come up to explain themselves and their world are just amazing! This is a new campaign by Band Aid aimed at the juniors among us, their small wounds and their big stories to explain these wounds to their parents. “I didn’t fall, the ogre pushed me!” I love this 
What I like about these ads is how the alphabet was created, if you look closely, it’s mostly kids playgrounds, where these wounds happen!
Agency: IMPACT BBDO Dubai
Client: Johnson & Johnson Middle East FZ LLC
Brand: Band-Aid
Senior Brand Manager: Jad Khairallah
Regional Executive Creative Director: Fadi Yaish
Art Director: Chelsea Frangie, Christoffer Ahlen, Bana Salah, Mostafa Kawtharani
Copywriter: Chelsea Frangie, Christoffer Ahlen, Bana Salah, Mostafa Kawtharani
Executive Integrated Producer: Clarisse Mar Wai May
General Manager: Talal Sheikh Elard
Regional Account Director: Leen Fakheriddin
Account Manager: Tanya Vahanian
Illustrator: Muhammad Mustafa
Illustrator: Sakiroo Choi
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer