Coca-Cola brings a special World Cup Trophy Tour to the Middle East!
If the below videos won’t give you goosebump probably nothing will! As part of the FIFA World Cup trophy tour conducted by Coca-Cola, 4 locations within the Middle East received a very special treat from Coke, a VIP trophy tour!
These videos featured the dreams of football fans and professionals from Palestine, Jordan, Saudi Arabia and Qatar, each video sparked a wealth of emotions once the trophy was introduced, these videos are a mix of happiness, surprise and nostalgia!
The most emotional of these videos is the one that featured the former Saudi Goalkeeper Salem Marwan, who retired because of Tetraplegia, this little treat by Coke removed any doubts that he was forgotten.
Both the Jordanian and Qatari videos looked into the future of the game in the region, from Jordan, a group of unprivileged kids who formed their own stadium out of nothing, while the Qatari video featured the futuristic team that will represent the host county of 2022.
From the Hold Land of Bethlehem, we meet the Tigers of Palestine, the video featured the female team of Palestine, their challenges and their dreams, but what amazed me the most is the genuine reactions of these girls once they saw the trophy, it was priceless!
Agency – Y&R Dubai
Chief Creative Officer – Shahir Zag
Creative Director – Ash Chagla
Copywriters – Ash Chagla / Mohammed Soleiman / Athina Lalljee
Art Director – Nour Deeb
Agency Producer – Amin Soltani
Group Business Director – Emile Atallah
Account Director – Nora Ferneine
Account Executive – Carl Ghossoub
Director – Daryl Goodrich
DOP – David Meadows
Production House – Dejavu
Executive Producer – Manasvi Gosalia
Producer – Wadih Safieddine
Editors – Neelay Shah /Jayesh Kilpady
Online Editors – Ayas Hassan / Pradosh Chandran
Sound Company – Mango Jam Studio
Executive Producer – Wilbur D’Costa
Composers / Sound Engineers – Ramy Estephan / Brenton Afonso / Mohammed Al Bittar / Achint Singh
Post Production – Mile Studios
Colourist – Dan Mitre
