Despite all the joys that come with shopping, post regrets are inevitable, we tend to buy things that for some reason seem so appealing in the mall, only to find out the truth later, you can blame on your wife or kids, or a meeting that you needed to run to, but it’s safe to assume it was hunger!
I love how Snickers is building on it’s “You’re not you when you’re hungry” tagline, we’ve seen some great campaigns recently, and this one is no different, only it targeted misfortunate shoppers. The chocolate brand joined forces with Dubizzle.com to reach out to these shoppers while they try to dump bad purchases.
The idea was to engage with Dubizzle users and help them sell their items faster, a user can have their classified ad featured on Snickers banner, which leads other users to the original ad.
I love this campaign, I rally do!
Credit:
Advertising Agency: Impact BBDO Dubai
Digital Agency: Impact Proximity Dubai
| Fadi Yaish | Impact BBDO | Regional Executive Creative Director |
| Jamie Kennaway | Impact BBDO | Associate Creative |
| Akhilesh Bagri | Impact BBDO | Associate Creative Director |
| Melis Izgi | Impact BBDO | Account Director |
| Katie Guy | Impact BBDO | Senior Account Manager |
| Tania Bilani | Impact BBDO | Account Executive |
| Samantha Stuart/Palmer | Impact BBDO | Group Account Director |
| Talal Sheikh Elard | Impact BBDO | General Manager |
| Alexandre Guimaraes | Impact Proximity | Project Director |
| Wim Coetzee | Impact Proximity | Technical Lead |
| Taraka Tennakoon | Impact Proximity | Digital Art Director |
| Benjamin Schwartz | Impact Proximity | Digital Account Manager |
| Charlotte West | Mars GCC | Vice President Marketing |
| Valdir Nascimento | Mars GCC | Regional Marketing Manager |
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer