We all get excited when we lost weight, and seems like brands are no different! Coca-Cola is getting in shape and to celebrate they created this cool beat-boxing clip with UAE beat-boxing champion Beatbox

We have many taboos in the Middle East, pretty much anything related to sex and body is a not-so-comfortable topic to discuss, but it’s good to see some brands and organizations break pushing the

Despite all the joys that come with shopping, post regrets are inevitable, we tend to buy things that for some reason seem so appealing in the mall, only to find out the truth later,

Here is another excellent campaign that builds on Snickers’ You’re not yourself when you’re hungry. I love the attention to details in these visuals, and what’s great about them is how the brand managed

Sadly many of us live away from family, which leaves us with no other choice but to socialize with them digitally, unless you are not a techie person, i.e. a grandparent, that will limit

When it comes to advertising, you need to be creative to impress consumers, but how creative you should get to impress other creative people? This is an excellent headhunting campaign by FP7 Dubai with

So precious that you won’t waste a crumb Flake Dipped has a delicate texture and a smooth taste providing a delicate pleasure. Due to its preciousness, a thin layer of chocolate covers Flake Dipped.

To a poor person almost everything is a dream, most of what we take for granted, like food and shelter and education, is a privilege millions of people dream about everyday, and construction workers

To raise awareness around the difference charity can make, Dubai Cares distributed scratch cards in malls and gas stations, once scratched, these cards display the difference any charity act can make in the lives