Product Placement Pioneer Leads the Way in Middle East in Conjunction with Rotana Audio Visual Group
Dubai-UAE: 04 December, 2011 – As the need for advertising ingenuity mounts upon the mobile phone industry, marketing departments are utilizing new media as well as traditional methods of communication to engage and grow their customer base.
Mobile phone vendor Sony Ericsson has been a global leader in exploiting new channels of communication. With a large footprint on social media sites, including Facebook and Twitter, Sony Ericsson ranks as the 40th most popular consumer brand on the world’s largest social networking site.
It is not just the potential of new media that Sony Ericsson harnesses to engage customers across the Middle East. The latest music video by Rotana Audio Visual Group for the Lebanese singer and pop icon Amal Hijazi features a number of Sony Ericsson products.
Hady Hajjar, Head of Marketing for Rotana Audio Visual Group in the Middle East, said: “Featuring Sony Ericsson products in our video marks a positive and refreshing break from tradition for us.”
Spyridon Gousetis, Head of Marketing, Sony Ericsson Middle East, said: “Sony Ericsson has a very successful track record when it comes to embedded marketing. We have been working with several partners and mobilizing this method of communication for many years and our products have featured in some of the most high profile films, computer games and music videos. Our recent campaign with Amal Hijazi demonstrates the desire for Sony Ericsson products to be associated with popular culture.”
The music video, shot in Lebanon, features the Sony Ericsson XperiaTM Ray a 9.4mm thin smartphone with a chic aluminium frame and an 8.1 MP camera equipped with a super clear screen powered by BRAVIATM Engine. The Sony Ericsson XperiaTM Active, another Android smartphone captured in the video, is tough, dust proof and water resistant. Designed for an active life, the device is preloaded with sports apps to help plan, monitor and log exercise and training.
The video also showcased the Sony Ericsson LiveView™, a Bluetooth wearable device, which delivers instant notifications direct from the phone including messages and social media updates and also acts like a remote control to the phone.
Gousetis added: “Some of our most high profile product placement campaigns include: ‘James Bond, Casino Royale’, where we featured the K800 and K790 Cyber-shot models; ‘Spiderman’, which featured the T230 and Z200, and ‘The Da Vinci Code, which featured multiple Sony Ericsson devices”.
About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the ‘most entertaining smartphones’ in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer