Sony Ericsson Ambassador and Reigning Champion Caroline Wozniacki Set to Participate
To Host Autograph Signing Session for Top Seed Player
Dubai-UAE: 19 February, 2012 – Sony Ericsson, the Lead Global Sponsor of the WTA Tour, is set to welcome top-seeded tennis stars to Dubai this week for the Dubai Duty Free Championships. Running into its 12th year, the hugely popular tournament will see players battle it out for the total prize money of US$2,000,000.
The event will be held from 20–25 February under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.
As a key highlight, Sony Ericsson will host an autograph signing session on 23 and 25 February at its booth, giving fans a chance to meet a top-seed favourite.
Hosted at the 5,000-seater Dubai Tennis Stadium, the tournament will feature Victoria Azarenka, Petra Kvitova, Sam Stosur and Vera Zvonareva. Sony Ericsson’s brand ambassador and reigning Dubai champion Caroline Wozniacki will vie to retain her title, which will advance her march towards regaining her world number one spot.
The qualifiers are scheduled to begin on Saturday, 18 February. The first set of games will take centre court on Monday, 20 February, while the finals are slated for Saturday, 25 February. The venue includes dedicated ‘Public and VIP Villages’ at the popular Irish Village and Century Village.
Spyridon Gousetis, Head of Marketing-Middle East and Africa, Sony Ericsson, said: “The region as a whole and Dubai in particular has a strong tennis following. We are delighted to support the delivery of world-class competition here and offer fans a chance to meet their favourite players.
“The 12th anniversary of the WTA Dubai Championship marks a key achievement for the event and highlight’s Dubai’s support for women’s tennis. We are also extremely proud of the fact that our successful partnership with the WTA since 2005 remains the largest endorsement in tennis history and women’s professional sports.”
Sony Ericsson WTA Tour Rolls into Dubai for Dubai Duty Free Tennis Championships
About Sony Ericsson
Sony Ericsson is a 50:50 joint venture between Sony Corporation (“Sony”) and Telefonaktiebolaget LM Ericsson (“Ericsson”). In October 2011 it was announced by Sony and Ericsson that Sony will acquire Ericsson‟s stake in the company and that Sony Ericsson will become a wholly-owned subsidiary of Sony. The transaction is expected to close in late January to February, subject to customary closing conditions, including regulatory approvals. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the „most entertaining smartphones‟ in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press
