Sony’s Cyber-shot WX170 Packs High Performance Features into Sleek and Stylish Package

Features 10x Optical Zoom G Lens and Widescreen Touch Panel

Dubai-UAE: 27 September, 2012 – Sony, the leading consumer electronics brand, today announced the launch of the new Cyber-shot™ DSC-WX170 digital camera, bringing high performance to the smallest and lightest camera in its class1.
With high-powered optics, a 3.0-inch wide high-resolution touchscreen, a slim profile and two colour options, the WX170 is the perfect choice for style-savvy photographers.

The WX170 takes full advantage of Sony’s ultra-slim “AA” (Advanced Aspherical) lens to fit a 10x optical zoom G lens into a camera that is just 17.62mm thin. Matched with the Sony proprietary 18.2 megapixel (effective) Exmor R™ CMOS image sensor and BIONZ image processing engine that captures clear images even in low-light environments, as well as Clear Image Zoom technology for sharp 20x total magnification, the result is inevitable: startlingly vivid photos that rival the performance of more expensive cameras.

In addition, Optical Steady Shot, Sony’s proprietary image stabilisation technology for still image shooting assists the class-leading AF to produce beautifully sharp photos and movies even at long focal lengths and dimly lit scenes.

Focusing is easier and more intuitive than ever, thanks to the new 921,600-dot 3.0-inch XtraFine LCD touchscreen and high speed AF system. Photographers can easily choose the focal point within the frame with a simple tap on the camera screen. Furthermore, the high resolution on the WX170 ensures image playback on the camera is crisp and clear.

With a beautifully finished high-intensity aluminium body, the WX170 features a sharp, flat front and elegantly curved back for sure handling. Two colour options –matte white and sophisticated black – deliver premium quality for photographers that are constantly on the move.
The WX170 is also able to record videos in Full HD (1920 x 1080, 60i/50i). With 10 shooting modes that include 14 Scene Selections, nine different Picture Effects, Intelligent Sweep Panorama and 3D still photo shooting, camera lovers can tailor their shooting style in many ways.

The Cyber-shot™ WX170 is the latest result of Sony’s on-going efforts to bring performance and design together in perfect harmony. Combining a highly innovative optical zoom, Sony’s proprietary Exmor R™ sensor and much more in an incredibly stylish and slim design, the WX170 sets the standard for digital camera makers.

The new Cyber-shot™ DSC-WX170 will be available from October 2012 onwards across Jumbo Electronics showrooms and other leading electronics retailers in the UAE.

About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

About Sony Middle East and Africa
Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A representative office in Kenya and Pakistan, in addition to 497 accredited third party service centers reinforces Sony’s presence in key markets in the region.