SOUQ.com appoints Ashraf Naji as Head of Brand Communications

The region’s largest e-commerce player has been making several high level appointments in the recent past in tune with its robust growth

Dubai, UAE, December 4, 2012 – Souq.com has appointed Ashraf Naji as head of its brand communications, effective immediately.

In his new role, Ashraf will be looking to strengthen Souq.com’s brand across the region by helping to build relations with customers and marketing partners and strengthening an already significant presence in the market.

“We welcome Ashraf to his new position; he has accomplished much in his career already in his areas of expertise, and this knowledge will bring new momentum to our business,” said Ronaldo Mouchawar, CEO, Souq.com. “The new appointment comes at a time when Souq.com is investing significantly in branding and marketing.”

Ashraf started as an account executive with Y&R Dubai in 1999 and rapidly rose among the ranks to become the general manager of its Cairo office in October 2011. At Souq.com Ashraf will be responsible for growing Souq.com’s brand awareness across the region and driving the Souq.com brand communication through all relevant touch points in the customers’ journey.

Souq.com has been expanding its team, particularly top management, to manage its rapid growth.

ABOUT SOUQ.COM
Souq.com is the largest e-commerce site in the Arab world. Souq.com offers a convenient, safe and enjoyable online shopping experience through a trusted website featuring more than 200,000 products from international and local brands at competitive prices. Established in 2005, Souq.com has successfully pioneered online shopping in the region, meeting buyers and sellers’ needs with a best in class website and trusted payment and fulfillment solutions. Today Souq.com attracts over 8 million visits per month and is fast growing as more consumers shop online in the Arab world. Headquartered in Dubai, UAE, Souq.com caters to the needs of local markets with offices in Egypt, Kingdom of Saudi Arabia, Jordan and Kuwait.