Souq.com launches new regional advertising campaign entitled ‘happiness in every box’

Dubai, UAE, May 28, 2013 – In line with the company’s ongoing expansion and growth in new geographical markets, Souq.com has recently launched its first regional advertising campaign and established its new positioning statement as ‘happiness in every box’.

The new campaign, which was launched in May into the UAE, Saudi Arabia, Kuwait and Egypt markets, was rolled out across a variety of platforms including online and TV.

Ronaldo Mouchawar, Souq.com’s Chief Executive Officer, said: “As Souq.com is the Arab world’s favourite online shopping site, we wanted to highlight the feeling our customers get when they receive their much-anticipated products, direct to their door. This is why we went with the theme of ‘happiness in every box’.”

“We rolled this advertising campaign out across key regional markets in which we now operate and are continuing to see growth in these areas, as increasing numbers of consumers in the region realize the convenience and benefits of shopping online.”

The advertisements are a two-part storyline and showcase the unexpected reactions of some entertaining characters, as they get interrupted by a Souq.com delivery. They also highlight a number of value-added services Souq.com offers, such as cash-on-delivery and free returns. Along prime time TV, the campaign is making innovative use of online video advertising capabilities, letting the audience decide how the story ends.

The advertisements can be viewed on Souq.com’s official YouTube channel at: http://www.youtube.com/souq.

ABOUT SOUQ.COM
Souq.com is the largest e-commerce site in the Arab world. Souq.com offers a convenient, safe and enjoyable online shopping experience through a trusted website featuring more than 200,000 products from international and local brands at competitive prices. Established in 2005, Souq.com has successfully pioneered online shopping in the region, meeting buyers and sellers’ needs with a best in class website and trusted payment and fulfillment solutions. Today Souq.com attracts over 8 million visits per month and is fast growing as more consumers shop online in the Arab world. Headquartered in Dubai, UAE, Souq.com caters to the needs of local markets with offices in Egypt, Kingdom of Saudi Arabia, Jordan and Kuwait.