Spark* Appoints New Creative Lead

Regional communications agency expands its creative team

Dubai, UAE, 29 April, 2015: Regional communications agency Spark* has appointed Alaa Demachkie as its new Creative Director. Alaa will be responsible for leading design teams in the creation, concepting and implementation of projects, with the new hire further strengthening the agency’s creative output and contributing to a superior level of client servicing.

Taking up his new role, Alaa will head up and supervise advertising campaigns, brand activations, design resources and concepts for activities that include staff guidance, project vision, written thematic narratives, storyboards, graphic design, 3D environmental display design, interactive design and other creative solutions. The key leadership position will also involve him working with account leads and project management to ensure that deliverables satisfy the client, go out on time and remain on budget.

“Spark* is excited to have Alaa Demachkie on board as the agency’s Creative Head – his wealth of experience in the advertising industry will be a major asset to the organisation,” said Yusuf Pingar, Managing Director at Spark*. “Alaa has previously worked for some of the industries’ key players and we are confident that his high level of expertise, excellent industry knowledge and strong creative background will be a driving force in ensuring that the quality of our creative campaigns exceeds client expectations,” he added.

Alaa Demachkie stated: “Having spent a substantial number of years working in award winning agencies, creativity is a subject I feel strongly about. I’ve seen how an idea can change everything. Spark* understands this and audiences like no other. On top of that, it’s also an advertising agency made up of curious, energetic and smart people – making it a great environment to create work. I want to make brilliant work – ideas that resonate and pop. And I want my new team to push creative boundaries, challenge the norm and run with their concepts.”

Alaa Demachkie will be supervising the creative team and working across the Spark* portfolio of clients, which include wasl properties, the Dubai government’s Community Development Authority, Harley Davidson and Palma Holdings.

About Spark*:
Spark* is a full-service creative agency offering creative, results based communications solutions for leading local and internationals brands. The organisation’s innovative approach, talented team and detailed understanding of its clients and of the region have consistently produced advertising results that greatly exceed expectations. One of the fastest growing and most dynamic Independent agencies, Spark* has, in the recent past met with a string of successes in the form of prestigious brand wins and standout creative accolades. In addition, Spark* prides itself on nurturing symbiotic partnerships that have resulted in the forging of strong and enduring relationships, many of which have stood for over 10 years.