Dubai, UAE, 13 December 2012: As part of the publication’s newly-introduced ranking, Starcom MediaVest Group (SMG) has been named Communicate’s Media Agency of the Year 2012. According to the magazine, the much-coveted top ranking was garnered thanks to the Group’s numerous award wins this year at the Dubai Lynx, the MENA Cristals, the Cannes Lions and the Gemas Effie MENA Awards.
Indeed, Communicate assembled the ranking list using a scoring system – with each of the awards and categories representing a certain number of points. SMG led with a staggering 20 points and seven awards. It was precisely the Group’s pioneering Cadillac ‘Perfect Storm’ campaign that helped it secure the top title.
“We consider it a great privilege to be named Media Agency of the Year by Communicate – one of the region’s leading media and advertising magazines,” said John Antoniades, Chief Executive Officer of SMG MENA. “At SMG, we have always believed that the real challenge isn’t to reach the top, but to stay on top. This accolade serves as the perfect end to an already successful year filled with myriad award wins – spanning various categories – both regional and international. I am so grateful to my team for their strong work ethic, innovation creative vision and incredible media prowess. We win as one!”
“It’s been a phenomenal year for SMG MENA, winning a record 17 awards at media festivals right around the world. It’s also been a year of creating history for the MENA media industry by being the first media agency from the region to win Gold at the Global Festival of Media in Montreux, and the Grand Prix at The Internationalist in New York; all of which makes our office the most awarded not just in the region but also within our global SMG network for 2012.” adds Mark Hamilton, Vice-President SMG Global Product Council and VivaKi Strategic Development Director MENA.
About Starcom MediaVest Group
Starcom MediaVest Group is the Human Experience Company. Our dream is to grow our clients’ business by transforming human behavior through uplifting, meaningful human experiences. These brand ‘experiences’ are brought to life by distinct, strategic point-of-views—Truth and Design and Space for Ideas– created and owned by SMG’s two global agency brands: MediaVest and Starcom, respectively. Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital experts. With nearly 7,200 employees in 110 offices worldwide, SMG partners with the world’s leading companies including The Coca-Cola Company, Kraft, P&G, Samsung, and Microsoft.
