Nothing is more useful than silence. Advertising Agency: Y&R, São Paulo, Brazil Chief Creative Officer: Rui Branquinho Executive Creative Officer: Flavio Casarotti Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela Art Director: Guilherme Rácz

Advertising Agency: Lua Propaganda, Sao Paulo, Brazil Creative Director: Átila Francucci Art Director: Caio Grafietti Copywriter: Davi Sabry Illustration: 2020 Studios Account executive: Bruno Sattim

Advertising School: Miami Ad School / ESPM, Sao Paulo, Brazil Art Director / Illustrator: Rogerio de Castro Copywriter: Pedro Rosas

LG car audio with handsfree bluetooth. The stereo that answers the phone for you. Advertising Agency: Y&R, São Paulo, Brazil Chief Creative Officer: Rui Branquinho Executive Creative Director: Flavio Casarotti Creative Directors: Rui Branquinho,

Right and Left Together. Advertising Agency: Giovanni+Draftfcb, Brazil Executive Creative Directors: Joanna Monteiro, Max Geraldo Copywriter / Art Director: Adriano Alarcon Copywriter: Joanna Monteiro Photographer: Rodrigo Ribeiro Illustrator: Sattu Art Buyer: Tina Castro, Daniel

Assembleia Legislativa do RN – Your blood may be needing help. Keep a healthy life and avoid this war against diabetes. Advertising Agency: Art&C Comunicação, Natal/RN, Brazil Creative Director: George Wilde Art Director: Jonathan

The wrong tone compromises the whole work. If you’re painting, consult our experts. Advertising Agency: Verbal Communication, Curitiba, Brazil Creative Director: Cláudio Erwin Creatives: Rodrigo Lira, Leandro Bonfim Art Director: Rodrigo Lira Copywriter: Leandro

Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil Chief Creative Officer: Marcelo Reis Executive Creative Director: Guilherme Jahara Copywriters: Marcelo Henriques, Paulo Henrique Gomes Art Director / Illustrator: Tiago Valadão Art Buyers: Stella

2 Ad Agencies, 1 Client, 1 Brief! When you want to promote genuine spare parts of any car brand, usually you highlight the risk that counterfeit parts can cause, and that’s what those 2 ad agencies