2 Ad Agencies, 1 Client, 1 Brief!
When you want to promote genuine spare parts of any car brand, usually you highlight the risk that counterfeit parts can cause, and that’s what those 2 ad agencies did, only they had the same idea; don’t trust these spare parts just because they fit in your car!
Which one makes more sense?
Just because it fits, doesn’t mean it’ll work.
Choose Volkswagen Genuine Parts.
Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Directors: Jamie Mietz, Prabashan Gopalakrishnan Pather, Sanjiv Mistry
Copywriter: Sanjiv Mistry
Art Directors: Jamie Mietz, Prabashan Gopalakrishnan Pather
Account Supervisor: Ryan Laubscher
Account Manager: Greg Tebbutt
Retouchers: Byron Craemer, Juan Stockenstroom, Gavin Haywood
Don’t rely on something just because it fits.
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Directors: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões
Copywriter: Daniel Oksenberg
Art Director: Andre Nassar
Photographer: Hugo Treu
Illustrator: 6b Estudio
Art Buyers: Teresa Setti, Paula Feijo
Account Supervisors: Gustavo Burnier, Filipe Bartholomeu, Christiano Bock, Caio Henrique, Sabrina Peralta
Advertiser’s Supervisors: Daniel Morroni, Cecília Bianchi
Planners: Cintia Gonçalves, Sergio Katz
