Residents of Abu Dhabi and visiting tourists have both embraced the Emirate’s new brand identity and believe it captures the spirit and essence of the destination according to the results of a recent survey carried out by The Office of the Brand of Abu Dhabi (OBAD). The survey was completed by...

As part of an ongoing branding initiative to promote Abu Dhabi to millions of airport users, Abu Dhabi Airports Company (ADAC) has launched a new distinctive identity for both its international airports in Abu Dhabi and Al Ain that connects it to the brand of Abu Dhabi. The move is part of ADAC’s...