Tamweel named Superbrand by UAE Superbrands Council

Tamweel PJSC, the largest provider of real estate finance in the UAE, was named a ‘Superbrand’ at this year’s Superbrands Award Ceremony, which was held recently at the InterContinental Hotel in Dubai Festival City. The award honours the UAE’s most exceptional and widely recognised brands.

Commenting on this milestone achievement for the company, Wasim Saifi, Chief Executive Officer of Tamweel, said: ‘Our brand is synonymous with the highest level of service and satisfaction, and it is a great honour to receive recognition of that fact from such an esteemed organisation and a jury of our peers. By focusing on delivering results on time and to the very highest standard, Tamweel has earned this exceptional status.’

‘Superbrands’ are selected by the UAE Superbrands Council, a group comprised of individuals who are leaders in various fields of business. Council members score brands on a 100-point scale, and all brands must be well known in the country. The council defines a Superbrand as any brand that ‘offers consumers significant emotional and/or physical advantages over its competitors which (consciously or subconsciously) consumers want, recognise and are willing to pay a premium for.’

Receiving the award on behalf of Tamweel Nabil Abou Alwan, Head of Marketing and Product Development, said: ‘Winning this award is a tribute not only to the dedication of Tamweel’s employees, who strive to provide our customers with the highest levels of service, but to our marketing team, in particular, which has worked to cement in the minds of the public the values of the Tamweel brand. Awards such as this one demonstrate how successful we have been in reinforcing the company’s unique product offering and service differential. Together, we will continue to focus on helping individuals and businesses here in the UAE and across the wider region realise their ambitions.’

Tamweel’s success on the awards circuit has reached a fevered pitch in the last few months. In addition to being named a ‘Superbrand,’ Tamweel recently won ‘Best Islamic Home Finance Product’ at this year’s Banker Middle East Awards, ‘Islamic Finance Deal of the Year’ at this year’s Euromoney Awards and ‘Structured Finance Deal of the Year’ at this year’s Islamic Finance News Awards.