Dubai, UAE. 11 December, 2012. TBWA\RAAD Middle East has been appointed by Qatar National Broadband Network Company (Qnbn) to deliver an integrated communications campaign to launch its latest technologies in the country.
TBWA\RAAD, together with sister Omnicom company, OMD, will work to raise awareness of Qnbn’s enhanced broadband services and the benefits it will bring to Qatar.
As a shareholding company wholly owned by Qatar government, Qnbn was the first initiative of its kind in the country and its mandate is to enable accessible high-speed communications. The company is a strategic element of the country’s Vision 2030, which aims to see the country transformed through investment in advanced technologies that promote a knowledge based economy.
“Our aim is to provide high-speed fiber optic broadband coverage across 95 per cent of the country and to help empower Qatar by making it one of the most universally connected countries in the world,” said Jamil Beyhum, senior director marketing communications at Qnbn. “It is therefore imperative for us to communicate with the local audience and business communities taking the benefits directly to them, which TBWA\RAAD has demonstrated a clear understanding of.”
“This is an exciting and forward thinking project, that we are delighted to be a part of,” said Reda Raad, COO of TBWA\RAAD Middle East. “The campaign is fully integrated and aims to communicate creatively Qatar wide, engaging businesses and individuals.
“Qatar continues to grow as a key geography for all sectors within the TBWA\RAAD portfolio, and this project demonstrates the team’s knowledge and insight of the local market.”
About Qnbn:
Qnbn is strategically vital to Qatar’s future development serving the wider digitization agenda of the country. Through its visionary and collaborative approach to the market, Qnbn will help to empower the nation with high-speed broadband fiber access to citizens and businesses alike. Qnbn aims to have maximum nation coverage in line with the Qatar ICT Strategy 2015. The next generation fiber optics network will become exponentially faster, bringing community and enterprise benefits of enhanced delivery of communication services, cost savings, increased competitiveness and improved sustainability. Recent research shows that doubling the broadband speed increases an economy’s GDP by 0.3%. Qnbn will focus solely on the deployment of a passive network infrastructure, providing equal and open access to operators to offer choice for the end-user and efficiently leveraging existing and new infrastructure in Qatar.
qnbn.qa
About TBWA\RAAD:
Established in 2000, TBWA\RAAD is based in Emaar Square in the shadow of Burj Khalifa, and operates with a network of 14 full service agencies across the Middle East & North Africa (MENA). TBWA\RAAD currently has three main divisions – advertising, digital and public relations. The Dubai office acts as a central co-ordinating hub for the 14 full service agencies.
