The Dubai Lynx International Festival of Creativity Draws to a Close
FINAL SHORTLISTS RELEASED
13 March 2013 – The Dubai Lynx International Festival of Creativity, the leading awards and festival for creative excellence in advertising and communications in the Middle East and North Africa, has drawn to a close ahead of tonight’s hotly anticipated Awards Ceremony.
Final shortlists have been released showing that the juries have shortlisted 7 in Integrated and 16 in new category Branded Content & Entertainment. The winners of all 15 entry categories are set to be revealed to a packed auditorium at tonight’s ceremony and dinner.
Delegates to the Festival have enjoyed a busy few days of topical content. Yesterday jury presidents Tom Beckman, Erik Vervroegen, Sylvia Vitale Rotta and Ian Haworth individually took to the stage to hold their President’s Addresses. Later on in the day seminars came from Sonal Dabral, Chairman, Chief Creative Officer, DDB Mudra Group; Mark D’Arcy, Director of Global Creative Solutions, Facebook; Ramzi Moutran, Creative Director, MEMAC Ogilvy and Bechara Mouzannar, Regional Executive Creative Director, Leo Burnett MENA for the Berlin School of Creative Leadership seminar; Gian Carlo Lanfranco, Senior Creative, Fred & Farid Paris; and Daniel Andrade, Creative Lead, Creative Services EMEA, Google.
On Tuesday morning the 18 Young Lynx teams, who have been hard at work creating their integrated campaigns, presented their ideas to the dedicated Young Lynx jury. The jury have provided their feedback to the teams and their chosen winners will be revealed for the first time at tonight’s Awards Ceremony.
With a focus on networking, last night saw the exclusive Creative Club Party held at the DEK on 8 at the Media One Hotel which allowed delegates to unwind, share ideas and debrief after a busy two-and-a-half days at the Festival.
Preparations are now well underway ahead of tonight’s Awards Ceremony, which will see creatives from across the MENA region gather to see who will take home the coveted Lynx trophies and enjoy a night of celebration. All shortlists are now online and the winners can be viewed from Thursday 14 March at www.dubailynx.com.
The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa
Presented by Cannes Lions International Festival of Creativity together with their regional partners, Motivate Publishing, the Dubai Lynx International Festival of Creativity is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 6th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Lynx Academy, The Young Lynx Integrated Competition and Networking evenings are additional events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.
About Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com
Its flagship festival, the Cannes Lions International Festival of Creativity, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France, and brings together professionals in the film, media, technology, PR, design and marketing industries to attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. The Festival also awards Lions to the best work of that year across a variety of sectors and media. A Lion is regarded as the most coveted award in the creative communications industry and a global benchmark of excellence. Lions Festivals is powered by Top Right Group.
About Motivate
Motivate is the Middle East’s leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications. In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. www.motivatepublishing.com
Key Dates:
Festival Dates: 10–12 March 2013
Dubai Lynx Awards: 13 March 2013
