The Fake it All campaign
This is an awesome campaign by Leo Burnett Beirut, the idea was to create awareness around the counterfeit products in Lebanon and drive some attention to the call center where people can report fake products. The campaign, which was done for the BPG (Brand Protection Group), won a Silver Lions Award in the PR category for “Best integrated campaign led by PR” at the Cannes Lions Festival 2011, amazing!
The campaign started with a TVC featuring a couple having a too-good-to-be-true conversation with a message saying the closest things to you can fake, here it was the husband! The campaign moved to different mediums like radio, newspapers and Facebook. Al-Balad newspaper faked its logo on the front page, with a small ad asking people to reach the call center to report the logo issue, and it’s not only the logo that imitated, TV and radio presenters, mall goers, and even celebs and bloggers through Facebook.
Watch the video for more details:
