The Hours Founders are leaving Havas to start new independent company FORWARD. The Hours Continue…

New York City, wednesday November 23rd The Hours founders are leaving Havas to start new independent company The Hours Continues…

The three founders of The:Hours agency, Alexandre Sap, Leslie Dubest and Fabien Moreau are leaving the Group, with the full agreement of Group senior management, to work on setting up a new, independent agency, , specializing in cultural marketing and the luxury sector.

THE:HOURS will remain part of Havas and continue to operate within the Group, headed by Ana Vogric Martinez, former Vice-President of music industry trade fair Midem.

Alexandre Sap, Leslie Dubest and Fabien Moreau are three widely respected professionals who came up through the independent sector and who, after heading a group of record labels for ten years, jumped at the opportunity to team up with the Havas Group, creating a new business model around music and content production.

Alexandre Sap said, “We have thoroughly enjoyed living the adventure of The:Hours with David Jones. We have spent the best years of our business lives so far with Havas, learning to operate as part of a powerful and inspiring global network and taking part in exciting campaigns for Cartier, Chivas, Tommy Hilfiger and Kofi Annan. We have now come to a turning point in our careers where we need to go back to working in a smaller structure. Cultural marketing will self-invent on the street, in cinemas, concert halls and exhibition halls. That’s where we want to be in the years ahead.”

will launch on January 1st, 2012 in New York with an office in Paris; the agency will concentrate its energies on content, social media activation, public relations and events.

Clients include Cartier, Estee Lauder, DKNY, Tommy Hilfiger, Galeries Lafayettes, Pernod Ricard…

fuel your brand with passion

“We are a network of creative experts, with connection in ALL artistic fields.

We Create content, anchored in culture and inspired by the brands we work with and are passionate about, mainly in the luxury field.

We Organize communication and consumer engagement across all channels, from traditional media and PR to the overall digital platform.

we create, we connect, we engage.

And we are loving it.”

“To create a new standard, it takes something that’s not just a little bit different, it takes something that’s really new and really captures people’s imagination and the Macintosh, of all the machines I’ve ever seen, is the only one that meets that standard.”
Microsoft founder Bill Gates, 1984

“If you want to build a ship, don’t drum up people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea” Saint-Exupery

WHO WE ARE

is a creative hot shop founded by Alexandre Sap, Leslie Dubest and Fabien Moreau, specialized in cultural marketing, brand content, digital and social network activation, PR and events.

The company also boasts a HD digital radio station available online at www.frwrd.com/radio and on mobile devices.

headquarters are located in New York and Paris

clients list includes Cartier, Michael Kors, Estee Lauder, Tommy Hilfiger, DKNY, Pernod Ricard among many others.

WHAT WE DO

FUELS YOUR BRAND WITH PASSION

With over 10 years of experience in the Entertainment business and a strong advertising and digital expertise, can cover every cultural content-related need and ambition that a brand may have.

But most of all, we fuel your brand with passion.

“HOW DOES YOUR BRAND DREAMS ?”

The same way the cultural industry is going through a storm and needs to reinvent itself, advertisers and brands are seeking new ways to reach out to their customers and create a unique experience engage conversation.

Evolving now in a 360° digital era, consumers want to exchange, discover, engage conversation and be pro-active.

The most efficient way to do so is to deeply tap into people’s passion.

Culture is the new Esperanto, the only universal and 100% emotion driven language.

have the knowledge, expertise and solid international network to help brands better understand the complex Entertainment industry eco-system and create innovative and effective integrated campaigns.

We apply our 3-steps Trinity© process to build your strategy around Passion, Conversation and emotion thru Content, Digital, Event.

“A path leading to the true ROI : Return On Involvement”