How would you promote a car that generates 0.0 emissions? Insight: this means that the car is invisible to the environment, so you need a genius yet simple idea to communicate this fact, simply you make the car invisible! I love this idea by Jung von Matt/Elbe in Germany, this execution was meant to promote how eco the new technology by Mercedes-Benz: F-Cell hydrogen fuel cell technology, awesome idea!
Advertising Agency: Jung von Matt/Elbe, Germany
Executive Creative Directors: Thimoteus Wagner, Fabian Frese, Götz Ulmer
Creative Directors: Micheal Ohanian, Jonas Keller, Martin Strutz
Art Direction: Jonas Keller
Copywirter: Michael Ohanian
Accounts: Sven Dörrenbächer, Sonja Stockmann, Kete Stodtmeister, Ann-Kathrin Geertz, Nelli Walker
Production Company: Markenfilm-Crossing
Designer: Daniel Soares
Idea: Michael Ohanian, Jonas Keller
Camera: Jakob Süß
Production: Martin Schön/Tina Rentzsch
Programming: Bettina Ackermann, Christopher Schultz
Director: Daniel Schmidt
Technic: Christopher Schultz, Bettina Ackermann
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
