The Media Factory leads the way in improving auditing practice in the UAE

Dubai- based publishing house, The Media Factory (TMF) has announced the results of its latest BPA circulation audit for four of its leading publications: .Commerce, Autocar Middle East, F1 Racing Middle East and Location magazines.

This represents a total of seven TMF magazines to be audited to date, 70% of the publishing company’s regular titles.

‘Circulation auditing is now more important than ever in the Middle East, given the number of new titles entering the market. Advertisers and media buyers want audited data to monitor their investment and to make current campaign decisions. Third party verification is the only way to ensure media buyers are getting what they pay for,’ said Andrea Slater, Managing Director, The Media Factory.

The audit revealed that .Commerce, TMF’s leading business publication covering local, regional and international business has an average monthly circulation of 19,169.

While TMF’s real estate, interiors and design magazine Location has an official circulation figure of 18,096.

Pan Arab motoring magazine Autocar Middle East and Formula One motor racing magazine ‘F1 Racing Middle East’ boast circulation figures of 13,340 and 14,051 respectively.

‘TMF’s ongoing independent auditing demonstrates our commitment to transparency and accountability and growing our circulation to meet the ongoing needs of the industry. In addition to being considered best practice today’s audited figures clearly show that advertisers wanting to reach a quantified readership, are on the right route by choosing TMF publications. Ultimately, audits provide advertisers, agencies and media owners with audience insights that they can turn into a competitive advantage,’ added Andrea Slater.

TMF will continue to work with leading international auditors BPA in the future on other titles in the TMF portfolio.