The Media Factory to publish Middle East version of FourFourTwo

Dubai-based publishing house, The Media Factory (TMF), is readying for the Middle East launch of renowned international football monthly, FourFourTwo, the first magazine in the region dedicated entirely to football featuring International and Arab League news.

The third Haymarket publication in the TMF portfolio will launch with a special edition in June to coincide with the 2008 UEFA European Football Championship, followed by monthly editions from August.

The dedicated Euro 2008 Guide will offer the ultimate authoritative soccer guide in the lead up to the world’s second most watched sporting event.

With football celebrated as a national sport amongst GCC Arabs and considered one of the most popular pastimes for expatriate residents, the new magazine is expected to appeal to a large untapped market and open marketing opportunities to new audiences for global brands.

‘Football is one of the most accessible sports on the planet and has vast appeal to sponsors across the globe. Our research has confirmed that regional offices are keen to exploit this affiliation, and local companies are keen to reach the FourFourTwo demographic. The magazine will keep our readers up to date with numerous leagues across the world and advertisers will have a popular print medium with which to target their audience’ said Andrea Slater, Managing Director, TMF.

From Beijing to Barcelona, Carlisle to Kathmandu, and now the UK to the UAE, FourFourTwo has become one of football’s most respected and trusted brands.

The publication stands for the very highest quality, unparalleled football knowledge and genuine authority – all delivered with passion, humor and flair.