A photo voyage capturing the true beauty of the world in seconds through www.worldsecond.montblanc.com
Ever wondered what someone 20,000kms away and halfway around the world was doing at the exact same moment as you? Ever longed to see the beauty of different parts of the world through someone else’s eyes? Thanks to Montblanc there’s now an app that will do just that.
Inspired by the idea of recording time, Montblanc introduces “The Montblanc Worldsecond”, a photo project inviting everyone the world over to capture moments of beauty photographically. A specially developed mobile photo app (for iPhone and Android) features a unique countdown function, ensuring that the smartphone cameras of all participants worldwide will take a picture at the very same instant.
The photos are then uploaded to the www.worldsecond.montblanc.com website, creating a stunning mosaic of globally shared moments, of “Worldseconds”. All in all, Montblanc will record 60 Worldseconds over the course of the campaign until the end of December 2012. That means 60 opportunities for participants to let their imagination and creativity run free and travel the world in pictures.
Once the contest is underway, app users and visitors to the website will be able to choose from the uploaded photos to compile their own photo galleries and share them through a variety of social media channels. Winners in two categories – Worldsecond Photo and Worldsecond Gallery – will be announced in early 2013 and will each receive a watch from the Montblanc TimeWalker collection.
The Montblanc Worldsecond mobile app will be available for Apple iPhone and Android phones in November 2012. To register and download app, visit www.worldsecond.monblanc.com.
About Montblanc:
For over 100 years, Montblanc has embraced the traditions of lasting value and exquisite craftsmanship. The company’s uncompromising principles of design, style, quality and workmanship have allowed them to create heirloom collections that are passed from generation to generation. The iconic Montblanc emblem is a symbol of excellence – the pinnacle of luxury writing instruments, timepieces, jewellery, leather, fragrances and sunglasses – and the brand has made an enduring commitment to encourage excellence through cultural advancement.
