I’m a big fan of the advertising scene in Latin America, of course we’re taling mainly about Brazil and Argentina, here is a ‘spiritual’ campaign by Brazilian agency DIFERI Impact Communication, the goal was to get the attention of some WPP Executives including Sérgio Amado, President Ogilvy Group Brazil, and Football Legend Ronaldo Nazário, President of 9ine – a WPP agency that specializes in sports.
The idea came after one of their employees created a Tumblr blog with the title “Psychographics by spirit David Ogilvy”, he posted fictional psycographed messages from David Ogilvy’s spirit, of course he was aiming to get some attention from the WPP group to work there, and this inspired Mário Virva, Creative Director of DIFERI, to create this campaign that features the one and only David Ogilvy himself!
The ads carry the following message signed by David Ogilvy:
“Ronaldo Phenomenon, DIFERi Impact Communication has been able to reach even me and it can’t seem to reach you. Later, don´t blame the midfield for not feeding the strikers, right?”
The campaign continues with a direct marketing action in which balls will be sent to Ronaldo Nazário and Sérgio Amado.
“It is not only about a campaign. We are not crazy of making such a bold action in order to suggest them ads or films. What we have in hands is going to bring about a relationship that has never been seen in the history of football. It is a revolution to the World Cup, FIFA, and most importantly 9ine, which will create an even stronger image in the business world. We are talking about putting to action business that will generate billions of dollars.”
states Mário Virva.
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
