This is one of the very best advertising campaigns using Twitter, Turkcell was launching new smart phones bundled with mobile internet and wanted to create awareness among the heavy internet users, and so they created a first of it’s kind live competition that took place on Twitter. Mobile phones were placed inside boxes, these boxes were covered by post it notes with advertising messages on them, users would have to tweet these messages to remove them, one by one, watch the video for more details:
Advertising Agency: Rabarba, İstanbul, Turkey
Creative Directors: Ali Musa Paça, Serdar Saban
Art Directors: Arın Kahyaoglu, Evrim Aytemur, Fatih Sinan Şimşek
Copywriters: Ali Musa Paça, Onur Aylı
Illustrator: Kıvanç Talu
Project Manager: Zeynep Tolun
