Here is a cool social media campaign involving Facebook, a mobile phone and a celebrity, Sony Ericsson introduced their Xperia to the Australian
market with a social experiment where an Aussie comedian was locked up in a room with only an Xperia phone, which opened a communication channel with fans, who had the chance to challenge him with unusual challenges, the idea is to communicate that the phone can keep you in contact with friends in all cases.
Sony Ericsson Xperiments case study from Iris Sydney on Vimeo.
