Tilt your laptop to the drive the Audi!
This is one cool experience, all you need is Firefox and a MacBook. To celebrate the 30th anniversary of the quattro® technology, Audi is presenting this unique web experience to demonstrate the slogane “Vorsprung durch Technik” which means Advance through Technology.
This campaign is inspired by the legendary Audi Ski Jump movie that was released in 1987. Go here and enjoy the experience, tilt forwards to accelerate and backwards to brake, and to go right to tilt to the left!
Advertising Agency: Neue Digitale / Razorfish, Berlin, Germany
Creative Directors: René Lamberti, Fabian Roser
Concept/Copywriters: Alexander Ardelean, Mike Kotsch
Art Director/ Designer: Florian Uihlein
Interactive Designers: Jens Lembke, Florian Stumpe
Programmer: Pieter Snoeck
Technical Director: Paul Schmidt
Chief Creative Officer: Sven Küster
Account Manager: Kristina Klein, Dorte Lücker,
Strategische Planung: Alina Hückelkamp
