Tommy Hilfiger Hits Share!

Brand Embraces Digital Initiatives: Social Concierge, Instameet Concepts introduced at New York Fashion Week

NEW YORK, NEW YORK (February 9, 2014) – Tommy Hilfiger is getting Social! Last season, the designer debuted ‘Social Concierge’ to cater to real-time asset requests made by media and influencers at the show. Within minutes the Tommy Hilfiger concierge team delivered bespoke imagery, ranging from detail shots of a favorite accessory to personal handwritten messages from models.
Tommy Hilfiger is taking it up another score for his runway show on Monday, opening the program beyond just attendees but to all online followers of the show. Anyone can submit requests for images via Facebook, which Hilfiger’s expanded social concierge team will aim to turn around in “now time.”

The brand will also host 20 local Instagrammers to participate in the first ever runway show InstaMeet. Collaborating with two influential members of the New York City Instagram community, Brian DiFeo (@bridif) and Anthony Danielle (@takinyerphoto), Tommy Hilfiger will host the runway show InstaMeet, inviting participants to join him onsite at the Park Avenue Armory on show day. The industry’s first fashion show InstaMeet supports Tommy Hilfiger’s commitment to opening up the runway show experience, giving a wider global audience unprecedented in-the moment access.

Commenting on the brand’s new digital programs Tommy Hilfiger says, “You want it? We’ll get it. You share it. The Tommy Hilfiger Social Concierge gives media and friends of the brand an all-access pass to my runway show. By introducing the InstaMeet concept at a global fashion show for the first time, we are harnessing today’s potential for truly democratic event coverage.”

He goes on to add: “There was a time – not too long ago! – when fashion shows were held behind closed doors and took six months to reach the consumer. Our digital initiatives underscore the differences between how we used to do runway shows and how they are done today.”

Avery Baker, Tommy Hilfiger’s chief marketing officer, describes the program: “For Fall ’14 we are focused on enriching services to the industry and providing greater accessibility for our social media followers. Through new digital initiatives, our runway show is becoming an increasingly democratic experience, meeting our consumers’ demands for immediate access and information and in sync with the pace of the industry today.”

Runway Global Newsroom: http://runwaynewsroom.tommy.com/Fall-2014-Women
Tommy Hilfiger Global Newsroom: http://global.tommy.com/int/en/About/overview/18
Track Tommy Hilfiger Fall 14 Women’s Collection using: #tommyfall14
Track the first ever Runway Show InstaMeet using: #nyfwinstameet

TOMMY HILFIGER’S SOCIAL MEDIA ROLE:
Facebook k and Google + /
New York k Fashion Week central Find all that’s happening before, during and after the show, and submit original photo requests through the Social Concierge.

Instagram /
The people and the style Glimpse behind the scenes with up-to-the minute updates directly from the Park Avenue Armory, and track the first ever Runway Show InstaMeet using #nyfwinstameet.

Twitter/
Mr. Tommy Hilfiger shares his point of view Experience the show through the eyes of the Principal Designer, as Tommy shares unique insight into his inspirations and preparations for New York Fashion Week.

Pinterest/
Pin your favorites Curate and pin your favorite looks from our TommyFall14 board. You Tube /Watch the show live watch the show live directly from our YouTube channel.

About The Tommy Hilfiger Group
With a premium lifestyle brand portfolio that includes Tommy Hilfiger, Hilfiger Denim and Tommy Girl, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as sportswear for men, women, juniors and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men’s tailored clothing; men’s dress furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.

About PVH Corp.
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass, G.H. Bass & Co., Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.