Trade Marketing Manager – HORECA | Mackenzie Jones Dubai, UAE
The Role
Overview
This FMCG company is looking for a candidate who will be responsible for leading the development of the Trade Marketing Strategy to achieve defined business objectives across all product categories predominantly within the HORECA industry.
Main Responsibilities:
• Own responsibility for the development, execution, and performance of all trade marketing activities predominantly within the HORECA industry.
• Taking a creative approach to managing existing clients to implement a range of consumer activities.
• Establish channel strategies and implement the associated plans. Develop trade promotional plan with key customers and channels.
• Responsible for Trade Marketing / Category Management process & solutions with customers to grow the categories.
• Evaluate / measure effectiveness of consumer activities & investment.
• Solidify the Brand Positioning across all HORECA outlets within the UAE.
• Put in place, monitor and improve processes to link all Marketing activities with the activities of the Sales team.
• Evaluate pricing trends, and participate in the development of pricing strategies.
• Co-ordinate and communicate to customers product, price and pack changes.
• Monitor closely at all times competitive movements.
• Manage 2 area sales managers.
Requirements
The ideal candidate:
• Minimum 3-4 years of experience in a Trade Marketing position, within an FMCG / Food & Beverage company.
• Minimum of 2-3 years working within the HORECA industry.
• Experience of executing consumer engagement activities.
• Arabic is preferred
