u concept appoints Rawaj International as its PR Firm

Dubai, UAE; u concept, a state of the art personalized health and fitness experience provider, has appointed Dubai-based Rawaj International to manage its public relations in the UAE.

The move comes as a result of an overwhelming response by the UAE’s health conscious and hip, wanting to lead a healthy lifestyle in exclusive, high standard surroundings.

Set to revolutionize the health and fitness realm in the UAE, u concept encompasses six unique elements; u energy by u concept – DIFC’s boutique health club, u fuel – a healthy gourmet food and juice venue (opening soon in DIFC), u escape – a therapy and spa getaway, u design – health club management and design, u performance – a performance centre for juniors and adults, and u express – the delivery of u concept by means of on-site spa services, healthy food and beverage, and personal training.

Nick Watson, Founder of u concept, elaborates on the philosophy behind u energy by u concept: “We wanted to create and bring the people of Dubai an experience way beyond what any other training venue offers; a life-style! From the moment one steps into u energy by concept they experience individual, boutique service as well as a feel of family and friends in one private setting. When you utilize any of u concept’s services, you become part of the family and you get looked after that way! Following our own methods & philosophies we look at you as an individual and assess your personal needs, crafting the best route for you to get there. As we believe ‘it’s all about u.’ ”

Mrs. Lale Ansingh, Managing Director of Rawaj International thrilled to be representing such an exclusive and dynamic health club, explains: “We are delighted to be handling the communications for such a unique and one-of-a-kind boutique health club in a vibrant spot such as DIFC. We look forward to creating awareness about their revolutionary fitness philosophy, setting and world class trainers. We have every confidence in the contribution that they will make to the fitness arena in the UAE and are happy to play a part in its future success.”