This is a very interesting idea to use your citizens as ambassadors to your country/product, Molson Canadian with the help of their ad agency Rethink created these smart fridges and placed them in public areas in Europe, with a simple twist, you can’t open these fridges unless you were a Canadian!
In order to communicate with these ‘racist’ fridges, all you have to do is to scan your passport, and then everybody gets free beer! It’s an interesting idea but I believe works better with Canadians, after all, patriotism sells!
Advertising Agency: Rethink, Canada
Creative Directors: Aaron Starkman, Chris Staples, Dré Labre, Ian Grais
Associate Creative Director: Mike Dubrick
Art Directors: Joel Holtby, Vince Tassone, Christian Buer
Copywriters: Mike Dubrick, Aaron Starkman, Matt Antonello, Dave Thornhill
Account Director: Ashley Eaton
Broadcast Producer: Clair Galea
Production Company: Partners Film
Executive Producer: Aerin Barnes
Line Producer: Neil Bartley
Director: Jonty Toosey
Director of Photography: Bruce Jackson
Post Production: Rooster Post
Executive Producer: Melissa Kahn
Editor: Marc Langley
Assistant Editor: Nick Greaves
Post Production: Fort York VFX
Music and sound by RMW Music
Producer / Composer: Steven MacKinnon
Colourist: Eric Whipp
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
