Where Will Happiness Strike Next?
Together towards a less gray world! Coca-Cola with the help of Wieden+Kennedy Amsterdam created yet another cool stunt, this time it wasn’t a vending machines, but it was a park! The idea was to penetrate a dull gray place and convert it into a park, just take off your shoes and enjoy your time!
COCA-COLA ‘ROLL OUT HAPPINESS’ CAMPAIGN CREDITS
COCA-COLA
Guy Duncan: Global Group Content Director
Christy Amador: Global Digital Brand Strategist
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director: Mark Bernath, Eric Quennoy
Creative Directors: Edu Pou
Art Director: Max Gebhardt
Copywriter: Max Arlestig
Head of Production: Erik Verheijen
Agency Producers: Judd Caraway, Lars Fabery
Group Account Director: Kirk Johnsen
Account Manager: Alex Allcott
Business Affairs: Emilie Douque
FILM PRODUCTION
PRODUCTION COMPANY: BRENNINKMEIJER & ISAACS- AMSTERDAM
Director of Photography: Clemens Baumeister
Executive Producer: Jelani Isaacs @ B&I
Producer: David Leite @ B&I
Production Designer: Martin Krejzlik
Line Producer: Gerda Serbentaite @ Grandma Films
EDITING COMPANY: THE GENTLEMEN’S CLUB- AMSTERDAM
Editor: Benjamin Putland
AUDIO POST: AUDENTITY MUSIC AND SOUND- AMSTERDAM
Sound Designer/Mixer: Niels den Otter
Music: Niels den Otter
POST PRODUCTION: DARLINGS POST- AMSTERDAM
Exec Producer/Post Producer: Sander Brenninkmeijer @ B&I
Compositing & Finalizing: Darlings Post under supervision of Robert Okker
Color Grading: Robert Thomas @ Darlings Post
